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For all of us who happen to be on Twitter with some frequency (editor's note: follow @noah_sherman; he's desperate), we know the struggles of adaptation for whomever it is running the corporate account. Some tweets just seem a bit off, or disconnected--from mentioning themselves in comments:
The @BlueJays have claimed LHP Juan Oramas off waivers from the San Diego Padres and now have 38 players on the 40-man roster.
— Blue Jays-Official (@BlueJays) December 19, 2014
to occasionally feeling the need to capitalize entire player names:
The @BlueJays have acquired OF MICHAEL SAUNDERS from the Seattle Mariners in exchange for LHP J.A. HAPP
— Blue Jays-Official (@BlueJays) December 3, 2014
No big deal, it's just the way the account is run. Who cares if they choose to CAPS LOCK entire player names? It's certainly not SORE on the EYES and doesn't affect my life in any particular manner. Mentioning your own handle when I am already viewing a tweet by you is in no way redundant as well. Nope. All good over here!
Let's talk about how corporate accounts deal with favouriting tweets. You would think there would be two general ways to go about it:
- Favourite the feel-good tweets that mention your brand, like so:
@Yankees lets goo pic.twitter.com/ebXMJWeJoO
— Mike (@YourPal_MKall) July 11, 2013
- Have fun and pretty much favourite everything directed at you. See: Mariners, Seattle.
- Accidentally press favourite a bunch of times, possibly from your personal account when you forgot to sign out of the Blue Jays one you manage too.
The Buffalo Bills and Rogers Communications have come to an agreement to terminate the Bills Toronto Series.
— Sportsnet590 The FAN (@FAN590) December 3, 2014
Morning. Here's a bear snuggling a cat. https://t.co/rUNlwfF28R
— Matt Jinglish (@matttomic) December 6, 2014
.@Machete1224 absolutely launched this ball in the 7th inning. Watch: http://t.co/Q4s5onP6gY #Brewers #MILvsSF
— Milwaukee Brewers (@Brewers) August 31, 2014
Maddie says "Bring the heat tonight" to whatever @usssapride pride pitcher is going to throw! Is it… http://t.co/fxkcMMJt5h
— Danielle Lawrie (@DanielleLawrie5) August 14, 2014
Brantley works a a nine-pitch walk but Kazmir works around it. Scoreless after 1 on a sunny but chilly night at Progressive Field.
— Cleveland Indians (@Indians) May 17, 2014
ALL CLEAR: The delay at Danforth Ave and Dawes is clear. 300 Bloor-Danforth has returned to regular routing. #TTC
— Official TTC Tweets (@TTCnotices) April 28, 2014
#ValentinesDay is tomorrow and we're going crazy for hearts. What are you hoping to get from your special someone? pic.twitter.com/0i5Yarvg
— PANDORA N. America (@PANDORA_NA) February 13, 2013
Muslim Brotherhood candidate Mohammed Morsi declared winner of Egyptian election.
— 680News Toronto (@680News) June 24, 2012
@TheRealJeffS Too cold out.
— Alexis Brudnicki (@baseballexis) May 30, 2014
Started at 10:45 so OUT BY 11:15AM #SECURITYONCOMPUTER seems2BDoingSOMETHING!!! @twittermedia @BlueJays @JoeyBats19 @kasiakitty23
— Katrina Idczak (@kasiakitty23) June 29, 2014
The programmable timer on coffee machines has to be one of the greatest inventions ever!
— JamesRyanJ (@JamesRyanJ) June 5, 2014