For all of us who happen to be on Twitter with some frequency (editor's note: follow @noah_sherman; he's desperate), we know the struggles of adaptation for whomever it is running the corporate account. Some tweets just seem a bit off, or disconnected--from mentioning themselves in comments:
Blue Jays-Official (@BlueJays) December 19, 2014
to occasionally feeling the need to capitalize entire player names:
No big deal, it's just the way the account is run. Who cares if they choose to CAPS LOCK entire player names? It's certainly not SORE on the EYES and doesn't affect my life in any particular manner. Mentioning your own handle when I am already viewing a tweet by you is in no way redundant as well. Nope. All good over here!
Let's talk about how corporate accounts deal with favouriting tweets. You would think there would be two general ways to go about it:
- Favourite the feel-good tweets that mention your brand, like so:
- Have fun and pretty much favourite everything directed at you. See: Mariners, Seattle.
- Accidentally press favourite a bunch of times, possibly from your personal account when you forgot to sign out of the Blue Jays one you manage too.
The Buffalo Bills and Rogers Communications have come to an agreement to terminate the Bills Toronto Series.— Sportsnet590 The FAN (@FAN590) December 3, 2014
Morning. Here's a bear snuggling a cat. https://t.co/rUNlwfF28R— Matt Jinglish (@matttomic) December 6, 2014
Milwaukee Brewers (@Brewers) August 31, 2014
Brantley works a a nine-pitch walk but Kazmir works around it. Scoreless after 1 on a sunny but chilly night at Progressive Field.— Cleveland Indians (@Indians) May 17, 2014
ALL CLEAR: The delay at Danforth Ave and Dawes is clear. 300 Bloor-Danforth has returned to regular routing. #TTC— Official TTC Tweets (@TTCnotices) April 28, 2014
Muslim Brotherhood candidate Mohammed Morsi declared winner of Egyptian election.— 680News Toronto (@680News) June 24, 2012
The programmable timer on coffee machines has to be one of the greatest inventions ever!— JamesRyanJ (@JamesRyanJ) June 5, 2014